Services · Marketing Strategy

A clear marketing plan, and someone to own it.

We help you decide where to focus, what to spend and how to measure success, then deliver the plan with you or guide your team as a Fractional Marketing Lead.

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Is this for you?

You’re doing lots of marketing, but there’s no plan behind it.
You don’t know how much to spend, or where.
You’re launching a product or entering a new market.
You need marketing direction without a full-time hire.

What’s included

  • Marketing audit
  • Market, customer and competitor research
  • Positioning and messaging
  • Marketing plans and go-to-market strategy
  • Budget allocation
  • KPIs and reporting frameworks
  • Fractional Marketing Lead: monthly planning and team oversight

How it works

Audit

We assess your current marketing, market and results.

Plan

We set priorities, budget and KPIs.

Deliver or guide

We execute with you, or guide your team.

Review

We measure against business targets and adjust.

Results we’ve delivered

154%achievement of the monthly disbursement targetLin-Cap Credit →

Marketing measured against the business target, loans disbursed, not form fills.

Pricing

Marketing Audit + Fix Plan: KES 65K (2 weeks). 90-Day Launch Sprint: KES 285K. Fractional Marketing Lead: KES 95K a month, strategy only.

See full pricing

Frequently asked questions

What’s the difference between a strategy project and a Fractional Marketing Lead?
A strategy project gives you a plan. A Fractional Marketing Lead stays with you month to month to plan, guide your team or vendors, and review results.
Do you also carry out the plan?
Yes, if you want us to. Many clients take the plan into a retainer; others hand it to their own team.
How long does a marketing audit take?
The Marketing Audit + Fix Plan takes two weeks and ends with a ranked list of fixes.
Do you help with product launches?
Yes. The 90-Day Launch Sprint covers positioning, core brand assets, a landing page or simple site, and the launch campaign.
Can I start with the free marketing plan?
Yes. It’s a useful starting point, and a free consultation can turn it into a proper strategy.

Related services

Digital MarketingPaid ads, search, social and content run as one joined-up system.BrandingPositioning, messaging, visual identity and brand guidelines.Content MarketingWebsite copy, blogs, newsletters, ad copy and scripts.

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